Dr. Sayali Pataskar is an Assistant Professor at the School of Business, MIT Vishwaprayag University. She earned her Ph.D. in Marketing Management from Shivaji University, an MBA in Marketing Management from Pune University, and a B.E. in Civil Engineering from the Government College of Engineering, Pune (COEP). Her doctoral thesis examined organized retail business in selected cities across Western Maharashtra. With over 21 years of full-time teaching experience, 6 years as a visiting faculty member, and 4 years of industry experience as a civil engineer, her academic expertise spans marketing strategy, retail, services marketing, brand management, and sustainable practices