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Dr. Sandeep Shede

POSITION

Assistant Professor

DEPARTMENT

School of Business

EMAIL

sandeep.shede@mitvpu.ac.in

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Bio

Dr. Sandeep Shede is an Assistant Professor of Marketing at MIT Vishwaprayag University. He holds a Ph.D. in African Studies from the Centre for African Studies at the University of Mumbai, a Master of Management Studies (MMS) in Marketing, and a Bachelor of Engineering (BE) in Electronics. He has also qualified for both the UGC-NET and Maharashtra SET in Management. His doctoral dissertation focused on opportunities and challenges for Indian pharmaceutical companies in select African countries. He possesses a total profile spanning teaching, research, and 8 years of industry experience across channel sales, B2B sales, and data research analysis.

Professional Experience

Assistant Professor of Marketing – MIT Vishwaprayag University

Assistant Professor - Marketing – Alliance School of Business, Alliance University, Bangalore (May 2024 – May 2026)

Marketing and Business Strategy Consultant – Ambhi.com (Dec 2011 – June 2026)

Data Research Analyst – Cognni.ai (July 2019 – May 2020)

Research Investigator – Centre for African Studies, University of Mumbai (Feb 2014 – Dec 2015)

Lecturer (Marketing Management) – Institute of Management and Computer Studies (Jan 2013 – June 2013)

Manager Marketing – Tivre Business Solutions Pvt. Ltd (June 2010 – Dec 2011)

Manager Acquisition and Relationship – Loyalty Solution and Research Ltd (Jan 2010 – June 2010)

Asst. Manager - Ad. Sales – 9 Dot 9 Interactive Pvt. Ltd (July 2008 – Dec 2009)

Business Development Executive – Luxor Writing Instruments Pvt. Ltd (Aug 2007 – June 2008)

Assistant Sales Manager – Laxman Traders (Sep 2002 – Aug 2004)

Skills & Core Competencies

  • Core Domains: Marketing Strategy, B2B Sales, Channel Sales, Business Development, African Studies & Market Strategy, Data Research Analysis
  • Subjects Taught: B2B Marketing, Digital Marketing, International Sales Promotion and Brand Management, Omnichannel Retail Management, Media Planning and Buying

Qualification

  • Ph.D. – African Studies, Centre for African Studies / University of Mumbai (2023)
  • Maharashtra SET – Management (2013)
  • UGC-NET – Management (2013)
  • MMS – Marketing, Lala Lajpatrai Institute of Management / University of Mumbai (2006)
  • BE – Electronics, Ramrao Adik Institute of Technology / University of Mumbai (2002)
  • H.S.C – Science, K. V. Pendharkar College of Science (1998)
  • S.S.C – S. H. Jondhale High School (1996)

Award & Achievement

  • Business Plan / Strategy Reviewer: Judge for Business Plan, Best Business Manager, and SME Strategy events at Alliance University, Bangalore
  • Social Immersion Projects: Guided Social Immersion projects on Sustainable Development Goals (SDG) in 2024 and 2025

Areas of Research

  • African Studies & Market Opportunities
  • B2B Marketing & Sales Strategy
  • International Marketing & Brand Management

Research & Publications